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WHO ARE WE?

Belly & Brain is a boutique of senior strategy & transformation consultants associated together to help organizations (re)design their business strategy, take full opportunity of digital, develop new competitive advantages, and drive new operational efficiencies – altogether looking at the business and the people side of change.

The consultants are hand-picked based on their first-hand experience with the challenges and opportunities of digital transformation having worked directly inside corporations to deliver transformations in challenging contexts, and, now collaborate as Business Partners associated together to help Belly & Brain’s customers reach their objectives in a timely and sustainable manner.


HOW WE DO IT

ACT AS BUSINESS PARTNERS

We bring together an A-team of strategists and business transformers with deep understanding of digital, change & proven transformation experience to work with your company & get results.

SIMPLICITY & FOCUS

Strategies & transformation are complex, our mission is to make it simple & accessible. Our role is to hack complex problems into clear solutions.

actionable & pragmatic

We are result-driven & action-oriented with very concrete approach. We don’t sugarcoat potential problems and don’t hesitate to put on the topic painful topics if it is necessary. Our plans aim to reach your objectives, break barriers and make you invest in new territories, altogether remaining achievable.

CHANGE THROUGH PRACTICE

We don’t change people, we change behaviors. Our aim is to learn by doing, gain successes from new methods, and engage gradually the rest of the organization.

PRODUCTION INDEPENDANT

We don’t want any conflict of interest with projects depending on our recommendations. Our activities are 100% into advisory & design to guarantee neutrality & keeping in mind your best interests.

SUSTAINABLE CHANGE

Our aim is not to create one momentum and deliver a project with a start and an end. Our aim is to shift and develop the organization to be able to self-evolve.

IN OTHER WORDS, WE CHALLENGE, WE BREAK WALLS, WE EMPOWER,
WE CARE.

THE TEAM

 

CO-FOUNDER & managing partner

AUDREY BENOIT

My objective is simple : Grow digital within organizations & people.

My key focus is to ensure companies fully acknowledge the potential of digital for the entire organisation: understand how digital can grow their performance, customer approach, optimise their processes and decision-making but also improve the teams’ way of working.  And once the understanding is clear, my goal is to make the change happen, setup teams, select supporting agencies if required, empower people, putting them in the right framework to be able to evolve, learn, grow and deliver.

 

Experience

ORANGE BELGIUM (EX-MOBISTAR)
Digital Director

BRUSSELS AIRLINES
Head of e-Business

Specialities

• Digital transformation
• Digital advisory
• Digital management

 

 

 
 
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CO-FOUNDER & STRATEGY ADVISOR

LAURENT GOFFIN

Laurent thinks & breathes digital, by advising large international companies, helping them digitalize their businesses and design enjoyable user experiences to their customers.

Laurent has consulted for a wide range of industries going from Banks, Pharmaceuticals, Insurance companies to Retail, Energy, Transport, Telco… he uses this experience and insights to think cross-borders and cross-industries.

Laurent strongly believes in the geek culture, the innovative & disruptive nature of digital technologies, in customer centricity, innovation and simplicity - applying these principles in his recommendations and way fo working. 

 

Experience

EMAKINA
Strategy & UX Director

EPICURIEN.BE
Founder

Specialities

• Strategic planning
• Product & service design
• Customer experience
• Digital strategy
• Innovation & entrepreneurship

 

 
 
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DIGITAL & CUSTOMER EXPERIENCE STRATEGIST

AMELIE SAINTHUILE

Digital technologies changed the world dynamics; Products, services, communication constantly evolve, creating divides between generations, brands and consumers, teams within a same company. Often we don’t understand each other, we don’t listen to each other, we don’t meet (or at least not very well).

Amélie's ambition: create value and ties, to simplify, to connect.

 

Experience

AIR BRUSSELS
Digital strategic planner

HAVAS MEDIA
Social media strategist

EMAKINA
Digital planner & social media strategist

Specialities

• Digital strategy
• Customer experience
• Engagement strategy
• Brand & communication strategy

 

 
 
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CONTENT & SOCIAL MEDIA STRATEGIST

SOPHIE CHEVALIER

Over the past ten years, we have become addicted to social networks and our smartphones – giving us instant access to tons of information and opinions. The models on which we were able to rely to communicate towards customers and prospects are crumbling off with each passing day. Add to this generations Y & Z who do not respond to traditional advertisement and we find ourselves at an exciting crossroad in communication with a huge shift towards engagement and experience.

Sophie users her knowledge and experience in communication, psychology and digital to share with you the basic know-how to accompany you through this transformation and simplify it as much as possible.

Experience

ORANGE BELGIUM (EX-MOBISTAR)
Digital communications transformation manager

EMAKINA
Head of Emakina/Social

Specialities

• Content strategy
• Social media strategy & management
• Engagement strategy
• Digital communication

 

 
 
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sales & customer service change + competence & development 

INGE COLLET

Throughout her entire career as competence and certification manager for sales & care departments, Inge applied her change management approach and implemented her vision on engagement & leadership. She accompanied physical channels during their transformation, determined and establish a customer centric positioning complimentary to digital channels, and simultaneously seized the opportunities of digital to perfect the way of working by digitalising processes, trainings, back-office solutions, knowledge management solutions and encouraging self-learning and development.

 

Experience

ORANGE BELGIUM (EX-MOBISTAR)
Customer facing channels (sales & customer service) transformation & competence management

ORANGE BELGIUM (EX-MOBISTAR)
Trade marketeer

Specialities

• Change management
• Physical Channels transformation
• Learning & development
 

 

 


 
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marketing & communication departments change 

ANJA DE LANDSHEER

Anja focusses on helping marketing organisations and accompanying partners to re-shape to meet new businesses, sourcing and budget objectives.

She strongly believes that the biggest barrier for company change is human behaviour. That is why her approach focusses on the people side of change, including changes to business processes, job roles & responsibilities and organisation structure. Her plans are geared towards minimising employee resistance and maximising employee engagement.

Her commitment: Help implement the change, monitor it, adapt if necessary… she doesn’t leave a project until change has become behaviour, a natural reflex for each and every stakeholder.

Experience

AIR BRUSSELS
Integration director

LEO BURNETT ASIA PACIFIC
Regional business director

LEO BURNETT INDIA
Vice President

Specialities

• Change management
• Marketing transformation
• Organisation & processes
• Marketing & communication sourcing


 
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CULTURE & CHANGE ADVISOR

LAETHITIA CALDANA

During the last 10 years, Laethitia has built a vast experience around Change Management, accompanying and coaching stakeholders managing or impacted by large-scale transformation programmes.

She supports and challenges the human aspects of transformation approaches around new solutions, new ways of working, and new customer interactions. She has developed a true expertise in terms of analysing the impact of change on stakeholders, both inside organisation as  Learning and Development, manager (notably within Orange Belgium), and outside the organisation, as consultant.

Since 2 years, Laethitia focusses on the set up of a culture and way of working adapted to more connected and digital environments and models: encouraging collaboration, innovation, and the delivery of customer-centric experiences.

Laethitia is a member of the Change Management Institute.

Specialities

• Culture & change strategy
• Employee engagement
• Organisation development
• People-centricity strategy

Experience

ORANGE BELGIUM (EX-MOBISTAR)
Head of Learning & development

PRICE WATERHOUSE COOPERS
Senior consultant

VARIOUS PROGRAM MANAGER
ASSIGNMENTS


 
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DIGITAL & AGILE COACH

SANDRINE LITS

Sandrine Lits has more than 15 years of experience in Human Resources in Small and medium companies as well as Large Organisations such as Orange Belgium. Throughout her career, she managed different responsibilities within HR departments, giving her a thorough understanding of the various stakes, expertises and processes within Human Resource departments.

Alternately recruiter, HR Business partner, Payroll manager, Sandrine has participated to several high stakes projects within HR such as new IT systems implementation, partner management with new suppliers, implementation and management of outsourcing etc.

Following these various experiences, she has decided to focus on change management consultancy, realising that too often teams were not supported in the change process, creating a lack of engagement or ambition among key stakeholders impacted by the new strategy of the company or group.

Sandrine encourages engagement, autonomy, iterative approaches and adaptation through experiment. She activates people and teams towards co-creation approaches, innovation and collective intelligence.

Sandrine is a BAO certified ICAgile coach for Agile coaching & Agile team facilitation.

Specialities

• Digital & agile coach
• Employee engagement
• Collective intelligence

Experience

ORANGE BELGIUM (EX-MOBISTAR)
Team facilitator
Talent acquisition manager