5 Reasons Why Understanding your Current Customer Journey is Key to your Digital Transformation

5 Reasons Why Understanding your Current Customer Journey is Key to your Digital Transformation

When you receive the mission to design your digital transformation & new customer experience, whatever it is a new challenge or your daily routine, you most probably already have tons of ideas and ambitions, fed by market trends, new technologies, management requirements, success stories, group strategy, … but is this enough to start to build your new vision?

Why you still need a Digital Strategy, maybe today more than ever

Why you still need a Digital Strategy, maybe today more than ever

The big trend nowadays is to say that a Digital Strategy is no longer needed, that digital should be embedded in all strategies, it is mainstream, part of a global approach and that stand-alone digital strategies are no longer needed... that Digital strategy *IS* your Business strategy. But can you really do without one today?

The rules of a good benchmark

The rules of a good benchmark

A solid benchmark is still one of the best tool to update your team not only on your brand positioning but also on its market maturity. And if you want to stay tuned to your customers, this is also a great opportunity to explore, analyse and evaluate all different products, services and touch points they are confronted to anytime a new life event triggers a specific need that your company could potentially satisfy.

Simplicity as a cornerstone of deep customer centricity

Simplicity as a cornerstone of deep customer centricity

Customer centricity counts as one of the key challenges in today’s competitive world, but how can we make that concept more tangible? Simplicity can provide a reliable compass to help companies to develop customer-oriented experiences. This article will introduce you to the definition of simplicity and how it can contribute to close the gap between your company and its customers.

7 steps to design an actionable customer journey!

7 steps to design an actionable customer journey!

You were just promoted with customer journey? Or somehow, the topic has become your new challenge? Congratulations! And welcome in this fascinating adventure where you will find the best opportunities to get a stronger knowledge of your organization and of the many ways customers aspire to interact with it.

WE’RE LOOKING FOR CUSTOMER EXPERIENCE STRATEGISTS!

WE’RE LOOKING FOR CUSTOMER EXPERIENCE STRATEGISTS!

WDo you love analysing customer journeys of Europe's largest brands? Sense how these are lived, felt, experienced from a customer's perspective? Analyse how these meet the brands' business objectives, not only in terms of satisfaction but also acquisition & value creation? Challenge them with how other players in the same industry or elsewhere do?

Opinion: Did Belgium really miss its Digital Transformation?

Opinion: Did Belgium really miss its Digital Transformation?

A few days ago, an article was published in the Belgian magazine "L'Echo" asking if Belgium had missed its Digital transformation. While I'm always happy to read about Digital transformation in Belgium and see that the debate is becoming front and center, I felt I needed to react on this one. 

Innovation & growth: it's all about how much you are willing to invest in your change

Innovation & growth: it's all about how much you are willing to invest in your change

Among the missions we get to work on, a lot start from customer journey redesign - an ambition to rethink the overall customer experience and revisit solutions and services proposed along the story, altogether building relevance and competitiveness. But have you thought about your change readiness?

THE 5 “KEY SUCCESS FACTORS” IN DIGITAL TRANSFORMATION

THE 5 “KEY SUCCESS FACTORS” IN DIGITAL TRANSFORMATION

After having been at the heart of transformations initiated by Digital the last 10 years, I tried to look back and find patterns – looked at what went well, what didn’t, and why.

After analysing carefully – it seems that indeed there are some patterns out there, similarities between companies/industries that managed to transform successfully their business, mainly because of Digital. 

CHANGE AND CULTURE ADVISORS JOIN BELLY & BRAIN TO FOCUS ON THE “PEOPLE” SIDE OF TRANSFORMATION

CHANGE AND CULTURE ADVISORS JOIN BELLY & BRAIN TO FOCUS ON THE “PEOPLE” SIDE OF TRANSFORMATION

It has been repeatedly claimed that the biggest challenge to achieve a true (digital) transformation is to overcome challenges which are mostly internal: Lack of buy-in from executive committees, no real vision of change, no leadership, internal politics, heavy governance, reluctance to change… 

PROGRAMMATIC FOR CUSTOMER SERVICING

PROGRAMMATIC FOR CUSTOMER SERVICING

Programmatic is definitely a hot topic. There is not one day that passes where we do not discuss the challenges and opportunities of programmatic with Belly & Brain clients. A lot of time is spent discussing technologies that exist, partners that can support to deploy, processes to put in place to manage, and skills to develop to optimise. However still too little time is spent discussing the real possibilities of programmatic from a customer perspective.