A few days ago, an article was published in the Belgian magazine "L'Echo" asking if Belgium had missed its Digital transformation. While I'm always happy to read about Digital transformation in Belgium and see that the debate is becoming front and center, I felt I needed to react on this one.
After having been at the heart of transformations initiated by Digital the last 10 years, I tried to look back and find patterns – looked at what went well, what didn’t, and why.
After analysing carefully – it seems that indeed there are some patterns out there, similarities between companies/industries that managed to transform successfully their business, mainly because of Digital.
Programmatic is definitely a hot topic. There is not one day that passes where we do not discuss the challenges and opportunities of programmatic with Belly & Brain clients. A lot of time is spent discussing technologies that exist, partners that can support to deploy, processes to put in place to manage, and skills to develop to optimise. However still too little time is spent discussing the real possibilities of programmatic from a customer perspective.
When Laurent and I created Belly & Brain, we had cumulated an experience of almost 30 years in Digital; Laurent as a consultant who had designed digital strategies and experiences for various industries and I as responsible for Digital in different organisations.