Belly & Brain

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Setting up a new digital business for AGC Europe

Challenge

  • Evaluate the market potential of selling glass directly to end-consumers through digital channels

  • Define the value proposal of the solution and the minimum viable product

  • Coach through the launch, test, measure and advise on the growth of the solution

AGC Europe is one of Europe’s leading glass providers in construction and automotive - the company is largely active through B2B solutions and was willing to evaluate the opportunity of selling glass directly to the end consumer. The questions : is there market potential for online direct distribution? if yes, what should be the minimum viable product and how should it evolve through time into a viable and valuable business?

Solution & services provided

Belly & Brain has accompanied AGC strategic marketing teams, IT teams and local business units launching the solution into the definition, design and launch of the solution on a test market

  • Customer needs field study

  • Market potential evaluation

  • Minimum viable product definition & growth plan

  • Omnichannel service design from sales to installation

  • Proof of concept digital experience & digital marketing team coaching from launch to profitability

  • Business case for further growth & geographical expansion

Project duration end-to-end

7 months


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