Setting up a new digital business for AGC Europe

Challenge

  • Evaluate the market potential of selling glass directly to end-consumers through digital channels

  • Define the value proposal of the solution and the minimum viable product

  • Coach through the launch, test, measure and advise on the growth of the solution

AGC Europe is one of Europe’s leading glass providers in construction and automotive - the company is largely active through B2B solutions and was willing to evaluate the opportunity of selling glass directly to the end consumer. The questions : is there market potential for online direct distribution? if yes, what should be the minimum viable product and how should it evolve through time into a viable and valuable business?

Solution & services provided

Belly & Brain has accompanied AGC strategic marketing teams, IT teams and local business units launching the solution into the definition, design and launch of the solution on a test market

  • Customer needs field study

  • Market potential evaluation

  • Minimum viable product definition & growth plan

  • Omnichannel service design from sales to installation

  • Proof of concept digital experience & digital marketing team coaching from launch to profitability

  • Business case for further growth & geographical expansion

Project duration end-to-end

7 months

SOME THOUGHTS ON THE SAME TOPIC

Blog
Opinion: Did Belgium really miss its Digital Transformation?
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A few days ago, an article was published in the Belgian magazine "L'Echo" asking if Belgium had missed its Digital transformation. While I'm always happy to read about Digital transformation in Belgium and see that the debate is becoming front and center, I felt I needed to react on this one. 

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