SNCB

"Belly & Brain assisted the Belgian rail (SNCB / NMBS) Marketing & Sales department in a digital journey, including a digital audit, the establishment of a digital sales strategy and recommendations on the creation and composition of a " Digital Marketing & Innovation " team. One of the great strengths of Belly & Brain consultants in the project was their ability to quickly understand the complexity of the environment, to bring an objective look and define the role that digital could play, to finally deduce the main lines of new experiences digital experiences with high added-value for SNCB customers. The team has also been able to summarise the strategy into strong, clear, concise and easy-to-communicate messages within the company and stakeholders. "

Arnaud Wattiez

Systems and innovations Manager, SNCB/NMBS