Posts tagged omnichannel experience
Simplicity as a cornerstone of deep customer centricity
Simplicity as a cornerstone of deep customer centricity

Customer centricity counts as one of the key challenges in today’s competitive world, but how can we make that concept more tangible? Simplicity can provide a reliable compass to help companies to develop customer-oriented experiences. This article will introduce you to the definition of simplicity and how it can contribute to close the gap between your company and its customers.

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Customer centricityAntoine CouvreurCustomer experience, customer service, customer journey, marketing, omnichannel experience, customer centricity, simplicity Comment
7 steps to design an actionable customer journey!
7 steps to design an actionable customer journey!

You were just promoted with customer journey? Or somehow, the topic has become your new challenge? Congratulations! And welcome in this fascinating adventure where you will find the best opportunities to get a stronger knowledge of your organization and of the many ways customers aspire to interact with it.

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Customer experienceAmélie SainthuileCustomer experience, customer service, customer journey, experience design, methodology, marketing, omnichannel experienceComment