Do you love analysing customer journeys of Europe's largest brands? Sense how these are lived, felt, experienced from a customer's perspective? Analyse how these meet the brands' business objectives, not only in terms of satisfaction but also acquisition & value creation? Challenge them with how other players in the same industry or elsewhere do?
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It has been repeatedly claimed that the biggest challenge to achieve a true (digital) transformation is to overcome challenges which are mostly internal: Lack of buy-in from executive committees, no real vision of change, no leadership, internal politics, heavy governance, reluctance to change…
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When Laurent and I created Belly & Brain, we had cumulated an experience of almost 30 years in Digital; Laurent as a consultant who had designed digital strategies and experiences for various industries and I as responsible for Digital in different organisations.
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