Posts in Strategy
Designing AXA Belgium's unique B2C & B2B digital experience
Designing AXA Belgium's unique B2C & B2B digital experience

AXA Belgium brings together 3200 brokers, 450 bank agents and 3500 employees to put their expertise at the service of 2.9 million customers, offering flexible insurance products adapted to real life needs. In order to reach its ambitious marketing and customer strategy, AXA insurances Belgium partnered with Belly & Brain to define its digital strategy within its distribution strategy & strong collaboration with brokers, and the underlying user experience and interfaces of the B2C & B2B websites.

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Strategy, Digital managementAudrey Benoitdigital strategy, brand positioning, Omnichannel customer experienceComment
Reinvent NRJ to grow its leadership among young Belgians
Reinvent NRJ to grow its leadership among young Belgians

NRJ Belgium is a private belgian radio station part of the french group of the same name. Targeting audiences between 12-34 y.o., their main challenge is to maintain relevance and value in a fast-evolving landscape of new technologies, media and players. Facing these strong challenges the NRJ teams partnered with Belly & Brain to reinvent the NRJ experience.

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Strategy, Next generation business, Customer experienceAudrey Benoitdigital strategy, brand positioning, Omnichannel customer experienceComment
Redesigning Shurgard Europe's customer & employee customer experience
Redesigning Shurgard Europe's customer & employee customer experience

Shurgard is the largest owner and operator of self-storage facilities in Europe with 229 self-storage centres in the Netherlands, France, Sweden, the UK, Germany, Denmark and Belgium. Having revisited its brand positioning and strategy, they collaborated with Belly & Brain to design its future customer experience & the underlying employee experience, to clearly demonstrate and stand for their intended brand positioning, identify future growth opportunities in terms of practices, new products or services.

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Strategy, Customer experienceAudrey Benoitdigital management, digital strategy, customer centricity, Omnichannel customer experience, customer journeyComment
Defining SNCB/NMBS' digital strategy and organization
Defining SNCB/NMBS' digital strategy and organization

In 2016, the Belgian national rail company “SNCB/NMBS” appointed Belly & Brain to unlock its digital and innovation challenges - Grow its digital touch points usage in terms of ticket sales and customers’ servicing & information, define the supporting digital organisation to build and run the digital activities, and review its digital and innovation roadmap, based on the strategy. Rethinking how the SNCB/NLBS services its travellers, delivers and sustains the change.

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Digital management, Strategy, Digital transformationAudrey Benoitdigital management, strategy, digital strategyComment
Defining a digital-friendly portfolio of products for Europ Assistance Belgium
Defining a digital-friendly portfolio of products for Europ Assistance Belgium

Europe assistance is a global operator in personal assistance services in the areas of travel, automotive, health, home and family. Each year in Belgium, Europ Assistance handles around 425.000 calls and manages around 190.000 files to assist Belgians across the globe. Although leader within the group in terms of direct distribution, Europ Assistance Belgium called in Belly & Brain to reinforce its direct distribution positioning redefining its portfolio strategy and portfolio products towards more digital-friendliness.

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Strategy, Product & service designAudrey BenoitOmnichannel customer experience, customer centricity, customer journey, insuranceComment