“Vandeputte Safety is the innovative market leader company in personal protective equipment. We aim to protect 1 million people every day against work injuries. We operate in a quite slow moving and conservative market but changing market conditions and upcoming challenges made us change our strategic approach and plan.

In August 2018 we challenged several digital, strategic and marketing agencies. Most of them tried to put our ideas and our DNA into their canvas and modelling. The last agency was Belly & Brain and fortunately they really listened to our concerns and were completely open minded about how to reshape our future

 The rest of the collaboration in the following months was smooth, extremely quick and really in-depth.

The full executive committee of Vandeputte Safety, including the shareholders, were impressed by the speed of light of how fast Belly and Brain understood our business into every corner and came with valuable customer tested and validated recommendations.

 A special thanks to Audrey, Amélie, Laurent and Antoine for their no-nonsense straight to point approach and deliveries.”

Philippe Halsberghe

Director Sales & Marketing at Vandeputte Safety

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“Belly & Brain helped us both on the design of a specific customer journey – which is in a stepwise manner being implemented now – and on the creation of an “AXA-specific” methodology that enables us today to spread out the customer journey development across many areas of our company. Thanks to the help of Belly & Brain, we were able in a quite rapid and impactful way to put our company in a customer-first mindset, with a solid methodology underneath and with first visible results on the claims journey they designed for us.”

Gunter Uytterhoeven

Chief Customer & Data Officer, AXA BELGIUM

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"The evolution of our brands mainly involves digitising them. Our ambitions in the field required an outside, detached, expert and structured look. We were fascinated by Belly & Brain's approach. Starting from our many challenges, they managed to translate them into clear objectives and to develop realistic tactics to be able to reach them. The Belly & Brain “emo-rational” methodology allowed us to unite all our teams around this vision. "

Kim Beyns

Brand and Strategy Director at Nostalgie, NRJ, NRJ Hits TV, Chérie/ NGroup

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“Carefully balancing humble curiosity, cross industry experience, a customer-centric vision & no-nonsense communication enabled the team from Belly & Brain to gather a profound understanding of our company’s needs in a short lapse of time. Phasing quick wins, capturing low-hanging fruits driven by common sense set within a clear strategic framework drove our teams into a steep learning curve, absorbing the transformation as evolution rather than revolution. The systematic & well aligned implementation plan accelerated and supported a smooth transition to our ‘digital through-the-line marketing leadership’ within our industry.”

Sven Bols

Managing Director, Verisure Belgium.

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“We were looking for a partner that could mix strategy, real life experience and data analysis – this is exactly what we found in Belly & Brain. Their mix of profiles allowed us to get the industry insights we needed, provide us with a clear vision of our business and highlighted the best practices within our field. All of this culminated in the review of our product portfolio allowing us to deliver a range that responds to the needs of the modern traveler and matches our growth ambitions.”

Jan Van Heel

Chief Marketing and Digital transformation Officer, Europ Assistance Belgium.

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“Belly & Brain’s expertise in customer experience design has made it easy for Shurgard to identify and prioritize solutions to take our brand to the next level. They also had a very good understanding of how digital can help self-storage companies, its prospects and customers. We ended up with a holistic omnichannel strategy, a clear roadmap, detailed use cases and clear KPI’s and they have all become a full part of Shurgard’s next transformation journey.”

John Turner

Head of Marketing, Shurgard Self-Storage Europe

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"Belly & Brain assisted the Belgian rail (SNCB / NMBS) Marketing & Sales department in a digital journey, including a digital audit, the establishment of a digital sales strategy and recommendations on the creation and composition of a " Digital Marketing & Innovation " team. One of the great strengths of Belly & Brain consultants in the project was their ability to quickly understand the complexity of the environment, to bring an objective look and define the role that digital could play, to finally deduce the main lines of new experiences digital experiences with high added-value for SNCB customers. The team has also been able to summarise the strategy into strong, clear, concise and easy-to-communicate messages within the company and stakeholders. "

Arnaud Wattiez

Systems and innovations Manager, SNCB/NMBS

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