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Insights & Market Intelligence
Insights & Market Intelligence
that lead to better decisions.
Market research, user research, competitive benchmarking, analytics, trend watching and touchpoint evaluation. We turn data into decisions you can act on - using the most pragmatic method for your question and your budget.
The reality
Most companies either skip research because it feels too expensive, or commission studies that take months and cost a fortune.
We do neither. We match the method to the question — so you get solid conclusions without overspending on process.
For who
Investing in something new
You want to know what customers really think
A major decision needs evidence
Validate before you launch
Situation 1
Investing in something new
We give you the evidence before you spend.
New product, new market or new strategy. We research before you commit — so decisions are based on data, not assumptions or gut feel.
Situation 2
You want to know what customers really think
We get behind the assumptions.
Not what you assume they think. We run qualitative and quantitative research that surfaces the real motivations, barriers and expectations of your customers.
Situation 3
A major decision needs evidence
We build the case that justifies the call.
Pricing, portfolio, positioning, market entry. We provide the evidence base that supports the decision and helps you defend it internally — to leadership, investors or partners.
Situation 4
Validate before you launch
We test before you commit.
New product, new service or new offer. We test with real users and real buyers before you go to market — so you launch with confidence, not hope.
What we deliver
We don't have a standard package. We match the method to the question — and the budget.
Market Research
Desk research, field studies or online quantitative surveys — we choose the method that answers your question at the right cost. Extensive when it needs to be, lean when it doesn't.
Qualitative Research
In-depth interviews, focus groups and observation. We understand motivations, barriers and decision drivers — the things numbers don't explain.
Quantitative Studies
Online surveys, panels and digital data analysis. We design studies that are statistically sound without being over-engineered.
Competitive Intelligence
We map your competitive landscape — positioning, pricing, offers, communication. A clear picture of where you stand and where the gaps are.
Consumer Insights & Synthesis
We turn research into clear recommendations. Not a 200-page report — a decision-ready brief your team can act on immediately.
Portfolio & Product Validation
We test product concepts, pricing structures and portfolio architectures before you launch. Reduce risk, increase confidence.
Our approach
01
Brief & question definition
We start from your business question, not a research template. What do you need to know, and what decision will it inform?
02
Method selection
We select the most efficient combination of methods for your question and budget. No overselling, no standard packages.
03
Fieldwork & analysis
We run the research — interviews, surveys, focus groups, desk research — and analyse results with your business context in mind.
04
Recommendations
What the data says, what it means for your business and what to do next. Clear, actionable and ready to present.
The four steps above are our full engagement. But every project is different: depending on what you already have and how much time you have, we do everything, only part of it, or a short, intensive piece of work.
For big projects: launching a business, changing your positioning, entering a new market. We're with you from start to finish.
You've already done part of the work: studies, figures, clear ideas? We don't redo what exists, we pick up from there. Shorter, and less expensive.
A decision to make fast, an idea to test? In a few days of workshops with your teams, we decide and move forward. Shorter, more direct, and often more surprising.
Engagement formats
Same expertise, three ways of working. You choose based on your teams and your budget.
You don't have the team or the time: we deliver the work end to end, on a fixed scope and price.
Your teams produce; we frame, challenge and review at every key step.
Trainings and workshops on your own cases, so the skills stay with you.
IN THE SPOTLIGHT
We've run extensive market studies for large companies and lean research sprints for startups. The method always depends on the question — not on what's easiest to sell. You get the depth you need at the cost that makes sense.
Let's talk about it✓
Quantitative
Online surveys, panels and digital data. Statistically solid without being over-engineered.
✓
Qualitative
Interviews, focus groups, observation. The depth and context behind the numbers.
✓
Desk & competitive research
Fast, cost-efficient and often underestimated. We know when desk research is enough.
✓
Decision-ready synthesis
Findings translated into clear recommendations your team can act on — not a 200-page report.
Selected cases
Europ Assistance Belgium
Europ Assistance Belgium: a digital-friendly product portfolio, built around the modern traveller
Europ Assistance Belgium, the group's direct-distribution leader, came to us to make its product portfolio more digital-friendly. From socio-style segmentation to a market-tested range — Tempo, Annual and Corporate packages — built around the modern traveller.
Read the full case →
AXA Belgium: segmenting the market to know who to win, and who to keep
AXA Belgium wanted to understand how people really relate to insurance — and who its own customers were versus the wider Belgian market. We ran qualitative and quantitative research to build behavioural segments, size them at AXA versus the market, and turn that into a targeting and retention strategy.
Read the case →Europ Assistance Belgium: a digital-friendly product portfolio, built around the modern traveller
Europ Assistance Belgium, the group's direct-distribution leader, came to us to make its product portfolio more digital-friendly. From socio-style segmentation to a market-tested range — Tempo, Annual and Corporate packages — built around the modern traveller.
Read the case →“
Speed of light understanding of our business — a no-nonsense, straight to point approach. The full executive committee, including shareholders, were impressed.
The team
25 years of digital and marketing each, in large groups as well as startups. And a network of specialists we bring in when your project needs it.
More about us →
Former Digital Director at Orange Belgium and Head of e-Business at Brussels Airlines.
Former Strategy & UX Director at Emakina, founder of Epicurien.be.
Go further
Belly & Brain carries out market research, user research and competitive intelligence from Brussels, for startups, SMEs and large groups across Belgium — Brussels, Wallonia and Flanders — and internationally. It has led engagements for AXA Belgium and Europ Assistance, among others.
Qualitative research explains the why (interviews, observation); quantitative research measures the how much (surveys, data). Belly & Brain picks the method according to the decision to be made, and often combines both.
Belly & Brain adapts the method to the question and the budget: from a light research sprint for a startup to an in-depth study for a large group. The price is fixed and agreed before we start, after a free 30-minute first conversation.
A useful benchmark compares what matters to your customers, not only what is visible at your competitors. It helps you understand the market and make choices, not copy.
It depends on the method: a research sprint can deliver conclusions in a few weeks, a broader study takes longer. Belly & Brain sets the timeline with you at the brief.
For deciding: Belly & Brain ends every study with concrete recommendations — targets, offer, priorities — that your teams can apply directly.
Ready when you are
30 minutes. No pitch deck. Just an honest conversation about where you are and where you want to go.
A project in mind? Let’s talk.
Belly for instinct, Brain for evidence. A digital & marketing consultancy for startups, SMEs and large groups, in Belgium and abroad.
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