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SEO / GEO & AI Visibility
SEO, GEO & AI Visibility
to be found on Google, and cited by AI.
Your customers ask Google their questions, then ChatGPT. We make sure the answer goes through you, in classic results as well as in AI answers — building on the SEO equity you already have. And when you need to speed up, with ChatGPT Ads.
The reality
In the age of AI, everyone publishes. Nobody stands out anymore.
Generated sites and content all look alike. AI answers only keep a handful of sources: the ones with authority and a brand people recognise.
Ranking first on Google is no longer enough: two out of three brands at the top of the results are not cited by AI on the same queries (NP Digital, March 2026). Visibility is now won on both fronts.
For who
Not generating organic traffic
Want to be found by AI
Launching in a new market
Your SEO has stalled
Situation 1
Not generating organic traffic
We build the engine that works while you sleep.
You're paying for every visitor. Your competitors rank — you don't. We audit what's missing, fix what's blocking you and build the organic engine that brings qualified traffic without ongoing ad spend.
Situation 2
Want to be found by AI
We make you the source AI engines cite.
ChatGPT, Perplexity and Google AI are where your buyers start their research. If you're not cited there, you're invisible to them. We build the entity authority and content structure that makes you the source they reference.
Situation 3
Launching in a new market
We build your SEO foundations before you need them.
New site, new product, new market or new country. Most companies wait until they need traffic to think about SEO. By then it's too late. We build your authority foundations from day one so you're not starting from scratch in 12 months.
Situation 4
Your SEO has stalled
We find what's blocking you and fix it.
You've been doing SEO — with an agency or internally. Rankings are flat, traffic isn't growing. We audit your current setup, identify what's blocking performance and fix it. Then we build what's missing.
What we deliver
One programme for both fronts: every page we work on must climb in Google and be picked up by AI.
Diagnosis on your own data
We start from your Search Console, not from a generic tool score. Proven tests separate real problems from optical illusions — before any work starts.
Making the most of your SEO equity
Your years of content are an asset, and generative engines take them into account. We start with the pages that have history: they are the ones that move fastest.
Content that answers — and gets cited
Pages built around your customers' real questions, to rank well and be picked up in AI answers.
Authority & brand identity
What makes an AI choose you as a source: expertise recognised beyond your own site, and a brand it can identify. We build both.
Technical SEO & link building
We fix what stops Google and AI from reading your pages, and strengthen your domain authority. No shortcuts, no risky tactics.
Measuring what AI changes
Rankings, exposure in AI answers and searches for your brand: the indicators that matter when the click no longer comes. Tracked monthly, without drawing conclusions from noise.
Our approach
01
Diagnose
Your Search Console and AI data, screened with tests that tell a real problem from an optical illusion. We know where to act before acting.
02
Prioritise
The queries that matter for your business, the pages with the highest potential. No mass-produced content.
03
Rework & create
Every page is designed for both fronts: climbing in Google and becoming the source AI cites.
04
Measure & amplify
AI exposure, brand searches, leads. We keep what works, amplify it, and adjust every month.
The four steps above are our full engagement. But every project is different: depending on what you already have and how much time you have, we do everything, only part of it, or a short, intensive piece of work.
For big projects: launching a business, changing your positioning, entering a new market. We're with you from start to finish.
You've already done part of the work: studies, figures, clear ideas? We don't redo what exists, we pick up from there. Shorter, and less expensive.
A decision to make fast, an idea to test? In a few days of workshops with your teams, we decide and move forward. Shorter, more direct, and often more surprising.
Engagement formats
Same expertise, three ways of working. You choose based on your teams and your budget.
You don't have the team or the time: we deliver the work end to end, on a fixed scope and price.
Your teams produce; we frame, challenge and review at every key step.
Trainings and workshops on your own cases, so the skills stay with you.
IN THE SPOTLIGHT
More and more searches end without a click: the answer is read in Google or in an AI. What matters then is who people remember. A brand cited in those answers sees searches for its name go up — that's the decision click. At Wikipreneurs: branded searches +75% in August, six weeks after go-live.
Let's talk about it✓
Your SEO equity first
We don't throw away years of work: we build on what exists, and that's what moves fastest.
✓
Pages that do two jobs
Every reworked page targets both fronts. At Wikipreneurs: Google visibility ×2, and from 4% to 21% of the site's AI exposure.
✓
Authority beyond your website
AI cross-checks its sources. We work on what is said about you elsewhere, not just on your site.
✓
Results measured, not estimated
On Google's own data, AI report included. And conclusions only when they hold.
Selected cases
Wikipreneurs
Wikipreneurs: first SEO/GEO results, six weeks after go-live
Wikipreneurs had years of SEO equity — and AI answers were starting to threaten that visibility. Four to six weeks after the first SEO/GEO content went live, the reworked pages had doubled their visibility on Google, taken a fifth of the site's exposure in Google's AI answers, and branded searches were up 75% year on year.
Read the full case →Wikipreneurs: first SEO/GEO results, six weeks after go-live
Wikipreneurs had years of SEO equity — and AI answers were starting to threaten that visibility. Four to six weeks after the first SEO/GEO content went live, the reworked pages had doubled their visibility on Google, taken a fifth of the site's exposure in Google's AI answers, and branded searches were up 75% year on year.
Read the case →
Unibricks: turning flat organic into a structural ranking gain
Unibricks had real SEO equity but flat organic. We ran the SEO/GEO strategy directly — a structural ranking gain on Google (clicks ~+65%, position ~18→11) and citations in AI assistants across the funnel, from broad investment queries to category and decision stages — then trained the team to take over.
Read the case →
NRJ & Nostalgie: making the in-house team autonomous
After defining the strategy and experience for both NRJ and Nostalgie, we coached the in-house digital marketer who runs both brands — blending one-to-one coaching and hands-on SEO training, so the capability stays in-house.
Read the case →
CLL: SEO acquisition and landing page conversion
A local language school competing against global apps — we grew the organic traffic it could realistically win, then turned that traffic into leads.
Read the case →“
Speed of light understanding of our business — a no-nonsense, straight to point approach. The full executive committee, including shareholders, were impressed.
The team
25 years of digital and marketing each, in large groups as well as startups. And a network of specialists we bring in when your project needs it.
More about us →
Former Digital Director at Orange Belgium and Head of e-Business at Brussels Airlines.
Former Strategy & UX Director at Emakina, founder of Epicurien.be.
Go further
Belly & Brain is an SEO and GEO agency based in Brussels. It works on both Google rankings and visibility in AI answers (ChatGPT, Perplexity, Gemini), for companies of every size in Belgium — Brussels, Wallonia and Flanders — and internationally.
GEO means making your content clear and structured enough to be picked up and cited in the answers of generative AI tools. Where SEO aims for a good position in Google, GEO aims for your brand to be cited when someone asks an AI the question.
You need pages that clearly answer your customers' questions, a structure machines can read (headings, direct answers, structured data) and authority recognised by other sources. Belly & Brain audits these three dimensions and fixes the high-impact pages first.
Yes. AI tools rely heavily on content that ranks and is well structured. SEO remains the foundation; GEO adds the clarity and structure needed to be extracted and cited.
For CLL, a language school, organic traffic grew by 30%, and by up to 200% on lead-generation pages, against international competitors. Belly & Brain tracks visibility both in Google and in AI answers.
Both are possible: a visibility audit with a prioritised action plan, or ongoing maintenance with tracking of rankings and AI citations. Belly & Brain also manages paid placements in AI answers with ChatGPT Ads.
Ready when you are
30 minutes. No pitch deck. Just an honest conversation about where you are and where you want to go.
A project in mind? Let’s talk.
Belly for instinct, Brain for evidence. A digital & marketing consultancy for startups, SMEs and large groups, in Belgium and abroad.
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