Industrial groups, financial institutions, tech integrators and construction players trust us to make complex offers clear, credible and easy to buy. From positioning to qualified leads.
30 min with the founders, no commitment.
Belly & Brain is a B2B marketing and digital consultancy founded in 2015, working in Belgium and abroad. We help industrial, financial, tech and construction companies with positioning, brand, customer journeys and lead generation. Long cycles, buying committees and offers that need explaining: we know them from the inside.
Technical products, distributor networks, global B2B customers.
Institutions, brokers, corporate buyers, professional services.
Integrators, installers, multi-site B2B networks.
Renovation innovators and public bodies working with the sector.
Underlined names open the full case.
You talk to the founders, not a sales rep.
Five briefs we hear again and again. Open the one that sounds like you.
After a merger, a pivot or years of growth. We reset the positioning, the name if needed, and the brand architecture, so one story carries every business line.
Talk to us about thisA technical offer turned into one clear story that works for every member of the buying committee: the expert, the user, the buyer and the boss.
Talk to us about thisE-sales, direct-to-customer, partner networks. We size the opportunity with evidence, then test it for real before you commit the budget.
Talk to us about thisClients, brokers, installers. We redesign the journeys touchpoint by touchpoint, with your teams in the room, so the result actually gets adopted.
Talk to us about thisPositioning, search and AI visibility, campaigns and landing pages, measured on qualified demand rather than clicks.
Humble curiosity, cross-industry experience and no-nonsense communication enabled Belly & Brain to gather a profound understanding of our needs in a short lapse of time.
Rebranding is never a small undertaking, and your team's creativity, flexibility, and positive attitude made the process both enjoyable and successful.
We were looking for a partner that could mix strategy, real-life experience and data analysis: this is exactly what we found in Belly & Brain.
A B2B marketing agency helps companies that sell to other companies get understood, shortlisted and chosen. That covers positioning and brand, customer and partner journeys, content, search and AI visibility, campaigns and lead qualification, always in line with how the sales team works. Belly & Brain does this as a consultancy: senior people who set the strategy and stay for the execution.
Look for four things: experience in sectors with long sales cycles, proof you can check (named clients and published cases), a link between marketing and sales results rather than clicks, and a team that transfers skills to yours. Ask to see work in a comparable situation before you sign.
Longer sales cycles, several decision-makers and offers that need explaining. B2B marketing has to inform a buying committee, qualify demand rather than just generate it, and work hand in hand with sales. Buyers are still people: they choose the supplier they trust.
Mainly industry and manufacturing, financial and business services, tech and distribution networks, and construction. Clients include Lesaffre, AGC, SWIFT, AXA Belgium and Vandeputte Safety, as well as Belgian SMEs, in Belgium and abroad.
Both. The experience comes from large organisations; the approach is sized to your stakes and your budget. Not every company needs the full process.
An honest conversation about where you are and where you want to go. If we're not the right fit, we'll tell you.
30 min with the founders, no commitment.
A project in mind? Let’s talk.
Belly for instinct, Brain for evidence. A digital & marketing consultancy for startups, SMEs and large groups, in Belgium and abroad.
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