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Digital Management & AI Enablement
The team that runs your digital.
Direction included.
We step in to structure, lead, or upskill your digital teams — and we run the full chain ourselves: acquisition, CRM, automation, reporting. Not a layer of advice on top of your agencies. The operating team. You choose: we execute, we coach, we train. Often all three.
The reality
Your digital strategy exists. But execution is inconsistent.
Teams are not aligned. Priorities keep shifting. Projects move, but results don't.
This is not a strategy problem. It's a leadership and execution problem.
We fix it by owning the work end-to-end — from the ad account to the nurturing of the lead created.
For who
No digital team yet
Launching and scaling
Teams with a digital function but no direction
Need direction, not a full-time hire
Situation 1
No digital team yet
We become your digital department.
You need expertise now but aren't ready to hire. We step in as your external digital team — strategy, execution, reporting. Full accountability, no overhead.
Situation 2
Launching and scaling
We growth hack your marketing while you build the business.
You need a partner who knows how to acquire, convert and retain from day one. We set up the engine and run it — so you can focus on building the product and the team.
Situation 3
Teams with a digital function but no direction
We accelerate your digital results.
You have teams, tools and agencies — but results aren't moving fast enough. We audit what's slowing you down, fix it and accelerate delivery.
Situation 4
Need direction, not a full-time hire
You need a digital director. Just not full-time.
The expertise exists — the budget for a full-time CDO doesn't. We provide the strategic direction and operational leadership your teams need, at a fraction of the cost.
What we deliver
Concrete work on what actually moves the needle. Not a layer of advice on top of your agencies. A team that holds every link — from the first impression to the converted, measured lead.
Digital & Marketing Audit
We analyse your activities, KPIs, team structure and digital performance. Honest assessment — what's working, what isn't, and why.
Action Plan & Prioritisation
A sequenced roadmap with clear priorities, quick wins and realistic timelines. Not a slide deck — a working document we use every week.
Growth Marketing Execution
We run your digital marketing as an embedded team — acquisition, conversion, CRM, retention. No agency markup, no briefing delays.
Agency Selection & Management
We write your RFPs, organise pitches, challenge proposals and select the right agencies. Then we manage them, hold them accountable and renegotiate contracts when needed.
Team Coaching & Direction
We work alongside your team on real projects — not in a classroom. They gain skills, confidence and autonomy while the work gets done.
Team Structure & Recruitment
We define the right roles, build the job descriptions and help you evaluate candidates — including the ones you wouldn't know how to challenge.
Our approach
01
We audit
A 360° diagnosis of your digital activities, investments and plans. What's working, what's leaking, and where the real levers are. A clear, quantified, actionable starting point.
02
We execute
The full acquisition and conversion chain, run by us: acquisition, CRM, attribution, reporting. You get a machine that runs.
03
We coach
Strategic direction and operational leadership for your in-house teams. Clear ownership, defined milestones, weekly follow-up.
04
We train
Training designed to make teams autonomous and specialised in the activities essential to your strategy and ambitions.
The four steps above are our full engagement. But every project is different: depending on what you already have and how much time you have, we do everything, only part of it, or a short, intensive piece of work.
For big projects: launching a business, changing your positioning, entering a new market. We're with you from start to finish.
You've already done part of the work: studies, figures, clear ideas? We don't redo what exists, we pick up from there. Shorter, and less expensive.
A decision to make fast, an idea to test? In a few days of workshops with your teams, we decide and move forward. Shorter, more direct, and often more surprising.
Engagement formats
Same expertise, three ways of working. You choose based on your teams and your budget.
You don't have the team or the time: we deliver the work end to end, on a fixed scope and price.
Your teams produce; we frame, challenge and review at every key step.
Trainings and workshops on your own cases, so the skills stay with you.
IN THE SPOTLIGHT
We don't deliver recommendations, we deliver results. Senior people who do the work, a clear scope agreed upfront, and execution that stays with you once we step back. Here's what makes the difference.
Let's talk about it✓
An experienced team
The people you meet are the ones who do the work. Always. No junior to delegate to, no layer between you and the execution.
✓
Fixed prices
No surprises on time spent. Scope, deliverables and results agreed upfront. Then we deliver.
✓
What we build stays with you
Configurations, automations, dashboards: everything we set up becomes a reusable asset. The goal is to make you autonomous, not dependent.
✓
We integrate AI directly into your workflows
Lead scoring, routing, visibility in AI answers — and teach your teams to use it concretely, day to day. No theory, no off-site workshop: uses that run the next day.
Selected cases
Unibricks
Unibricks: digital audit, team coaching and SEO/GEO growth
A property developer with real foundations and a clear ambition: get more out of what they'd built, and move faster. We diagnosed, led the execution and accelerated organic — then handed a sharper engine back to their team.
Read the full case →Unibricks: digital audit, team coaching and SEO/GEO growth
A property developer with real foundations and a clear ambition: get more out of what they'd built, and move faster. We diagnosed, led the execution and accelerated organic — then handed a sharper engine back to their team.
Read the case →
OTRA: product, brand & go-to-market
We built OTRA's brand, product and digital presence from day one — and stayed until the company was acquired.
Read the case →
Essent.be: a social media strategy the team could run itself
Essent.be, a Belgian energy supplier serving 500,000 customers, needed social media to earn its place. We defined the strategy across communication, care and team, then coached the stakeholders to run it autonomously.
Read the case →
SNCB/NMBS: a digital strategy, and the organisation to run it
In 2016, Belgian national rail company SNCB/NMBS appointed us to grow its digital touchpoints, design the strategy behind them and define the Digital Marketing & Sales team to run it — an objective read on a complex organisation, synthesised into clear, communicable direction.
Read the case →
Verisure: building social media and social care the team could run
Verisure, Europe's leading monitored-alarm provider, had customer focus but an unfocused social presence and under-resourced social care. We coached the marketing and care teams to define the value, set the strategy and run it themselves — autonomous after six months.
Read the case →“
Speed of light understanding of our business — a no-nonsense, straight to point approach. The full executive committee, including shareholders, were impressed.
The team
25 years of digital and marketing each, in large groups as well as startups. And a network of specialists we bring in when your project needs it.
More about us →
Former Digital Director at Orange Belgium and Head of e-Business at Brussels Airlines.
Former Strategy & UX Director at Emakina, founder of Epicurien.be.
Go further
It is a senior digital lead who steers your strategy, teams and agencies part-time, without a full-time hire. Belly & Brain plays that role for companies in Belgium — Brussels, Wallonia and Flanders — that need a digital lead without the size for a full-time position.
To get senior experience straight away, end-to-end steering — from strategy to the converted lead — and a controlled cost. Belly & Brain audits, leads, executes and trains, depending on what you need.
Yes. Belly & Brain selects and manages agencies, sets priorities and checks results, so that suppliers pull in the same direction.
By starting from your teams' real tasks: Belly & Brain identifies where AI and automation save time, sets them up and trains teams to use them day to day.
It depends on the goal: an audit and action plan take a few weeks, steering can last several years. Vandeputte Safety has worked with Belly & Brain for six years, from the executive committee to execution.
No. Belly & Brain can be your digital team at the start, then help structure and hire the in-house team and transfer the skills to it.
Ready when you are
30 minutes. No pitch deck. Just an honest conversation about where you are and where you want to go.
A project in mind? Let’s talk.
Belly for instinct, Brain for evidence. A digital & marketing consultancy for startups, SMEs and large groups, in Belgium and abroad.
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