Equal parts gut and rigour.
Belly & Brain is an independent digital and marketing consultancy. For 25 years we ran digital inside some of Belgium's biggest companies — today we put that experience to work for ambitious SMEs and startups, in plain language and at a price that makes sense. Founded in 2015 by Audrey Benoit and Laurent Goffin, we advise the way we'd want to be advised: pragmatic, no-nonsense, accountable to results.
Two halves of every good decision.
The gut.
Instinct, taste and the courage to make the call. Great strategies and experiences are never built on data alone — they need a point of view.
The rigour.
Research, analytics and evidence. Every instinct is pressure-tested and challenged before it ever becomes a recommendation.
Most firms lead with one. We refuse to choose.
Anyone can get an answer now. Few can tell if it's the right one.
Producing a plan, a campaign or a strategy has never been faster or cheaper. But knowing which parts are actually right, spotting what's missing and telling signal from noise — that still takes years of scars, judgement and a clear point of view.
Most teams today do more with less — heads-down in execution, with no one left to take altitude. We bring the outside perspective and the senior experience to make the calls that move you, and to keep you out of the mushy middle where everyone ends up looking the same.
What makes us different.
Independent & method-agnostic
We don't sell technology, media or production — so our advice is only ever in your interest. We recommend what fits, not what we'd profit from, and collaborate happily with your existing agencies.
Senior operators, not slideware
You work directly with people who've led digital inside companies like Orange Belgium and Brussels Airlines — and in top agencies. No pyramid of juniors billing hours.
Run it · coach it · transfer it
Three ways to work together: we execute, we coach your team, or we hand over the method so you're autonomous once we leave. Often all three at once.
Fixed price, scaled to you
No open-ended hourly billing and no bloated retainers. Fixed prices on clear deliverables and targets, sized to your budget — and we pivot when a method needs revision.
AI as a method, not a buzzword
We use AI where it genuinely accelerates execution and sharpens decisions — built into the work, not sold to you as a separate service.
The challenge, not the logo
It's not the size of the company that drives us — it's the size of the challenge and the impact we can make. We work with startups and national institutions alike.
Two founders. One network.
Audrey Benoit
20+ years leading digital operations before advising others. Her focus: make the change actually happen — set up the teams, choose the right partners, and put people in a position to learn, grow and deliver.
Laurent Goffin
Two decades designing digital strategies and product experiences for international companies — across banking, pharma, insurance, retail, energy, transport and telco. Cross-industry thinking applied to your context.
Over the last few years we've focused on the business development and growth of Belgian SMEs and startups — the kind of companies where one good decision changes everything. You get the same senior people and methods we honed inside large organisations, made practical and affordable for your scale.
Three easy ways in.
A discovery call
30 minutes, no pitch deck. Tell us what's blocking your growth and we'll tell you, honestly, whether and how we can help.
Book a call →An audit
A fast, 360° read of where growth is leaking and where the untapped gains are — across marketing, digital and the way you operate, not just your channels. Weeks, not months. Senior people, prioritised plan.
Request an audit →A full engagement
A tailor-made approach built around your specific challenge — visibility, leads, a brand, a launch. We run it, coach your team, or transfer the method. Fixed price, clear targets.
Discuss a project →