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Digital audit
Digital audit20+ years of experienceDiagnosis in 3 weeks

Find out where your marketing is losing sales.And win them back.

A digital audit with a flexible scope: you pick the questions that matter, we find the answers. Visibility, leads, conversion, message, campaigns, competition.

Leak detected
Digital diagnosis
Analyzing
62/100

Performance score

6 angles assessed. 3 priorities identified, including 1 immediate quick win.

 
 
 
 
 
 
Leads
+38%
AI visibility
3/10
Trusted byVerisureVandeputte SafetySNCB/NMBSEvancyUnibricks

Request a quote for an audit built on your needs

Tick the questions on your mind and leave your details: we'll get back to you to discuss an audit shaped around them — no commitment.

1Choose your angles
2Leave your details
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We put numbers on what's leaking.

A digital audit isn't an opinion. We rebuild your funnel step by step — from visibility to sale — and pinpoint exactly where you lose the most.

Visitors10 000
−12%
Leads1 200
−20%
Opportunities240
−40%
Customers60

Illustrative example. The audit includes a detailed analysis tailored to your request, puts your real numbers on each step, and flags the costliest leak to fix first.

20+
years leading teams & digital transformations
6
marketing & sales angles, combined to fit your questions
3 wks.
from framing to a prioritized action plan
100%
of audits end with a plan, not just findings
 

The scope adapts to your questions.

No fixed formula. You tell us what's on your mind, we focus the analysis where there's most to gain.

01
You choose your angles
Visibility, leads, conversion, message, campaigns, competition: you tick the questions that matter to you.
02
We frame it and dig in
We calibrate the audit to your scope, then dig in: data, journeys, mystery shopping, competition.
03
You leave with a plan
A quantified diagnosis and a prioritized action plan, realistic for your goals and resources — quick wins first — ready to execute.
 

Six digital angles. You set the priorities.

Each angle answers a concrete business question. We combine them to fit your situation — this is a digital marketing and sales audit, not a technical one.

Google & AI visibility

Your organic search (SEO) and your presence in AI answers (ChatGPT, AI Overviews): which queries you show up for — or don't — and where competitors capture attention.

Lead generation

Your acquisition funnel end to end: where your leads come from, where they drop off, the quality of your sources, and how well your touchpoints perform.

Conversion & journey

The customer journey and conversion funnel: friction points, clarity of your calls to action, reassurance, and mystery shopping to live your prospects' experience.

Message & value proposition

Your promise and your differentiation: is it clear, specific, and convincing for each audience — or lost in generic messaging everyone else uses too?

Campaigns & ROI

Your SEA, social ads, email, and CRM campaigns: budgets, ROI, attribution, and how well paid and organic work together. We look at what each euro actually returns.

Competition & positioning

Where you stand against the market: the best practices in your sector, the angles your competitors own, and the openings to seize before they do.

 

From framing to action plan. In 4 steps.

A method proven in the field: fast, thorough, and ending in precise actions — not just findings.

0
Framing
  •  Goals & chosen scope
  •  Access: analytics, campaigns, CRM
  •  Context & timeline
Free
1
Analysis
  •  Data & funnel
  •  Google & AI visibility
  •  Journeys & mystery shopping
  •  Campaigns, message, competition
2
Diagnosis
  •  Debrief with your team
  •  Quantified findings
  •  Leak points & priorities
3
Action plan
  •  Immediate quick wins
  •  Short / mid / long-term roadmap
  •  Results projections
 

Before the audit. After the audit.

Without an audit
You guess what's blocking, with no certainty
Budget spreads thin across every channel
The same mistakes repeat quarter after quarter
Leads slip away, and you don't know why
After the audit
You know exactly what's blocking, backed by numbers
Budget concentrates where the return is strongest
Clear priorities and a shared roadmap
Leaks are identified and plugged first
What you get

A plan to sell more, not a report that gathers dust.

Every audit ends with deliverables your team can own and put to work right away. You know what's costing you sales, why, and where to start.

Request an audit
Quantified diagnosis report
Factual findings, leak points, and opportunities, backed by your data.
Prioritized action plan
Immediate quick wins + short / mid / long-term roadmap, ranked by impact.
Results projections
What the priority actions can change, so you can decide with the full picture.
Debrief session
A meeting with your team to hand over the conclusions and get everyone on board.
AB
“An audit is worthless if it stops at findings. Ours always ends with a prioritized action plan matched to your goals and resources — what you fix Monday, and what can wait.”
Audrey Benoit
Belly & Brain · Digital Management Consulting
Every month without a diagnosis, leads are walking over to your competitors.
Request an audit
 

What people ask us before getting started.

What is a digital audit?
It's an analysis of your acquisition, conversion, and sales: visibility (SEO and AI), lead generation, journey and conversion funnel, message and offer, campaigns and ROI, competition. The goal: find where you're losing sales and how to win them back.
How is it different from a technical site audit?
A technical audit looks at code, speed, infrastructure. Ours looks at marketing and sales performance: where are the opportunities to unlock your sales? What's holding them back? What sets you apart? We can look at the situation through UX, communication, product, and paid or organic lead-acquisition tactics — to give you a full picture of the problem. We start from your business results, not your servers.
Is the scope fixed?
No, it adapts to the questions you're asking. You select the angles that matter — visibility, leads, conversion, message, campaigns, competition — and we frame the audit accordingly.
How long does an audit take?
Usually around 3 weeks, depending on the scope you choose and the time needed to gather enough usage data.
How much does it cost?
The price depends on the scope and the depth you need. Each audit is quoted in a free, detailed proposal after a first conversation that lets us pin down your needs. The price is fixed — no surprises.
What do I get at the end?
You'll receive a quantified diagnosis report and a prioritized action plan — immediate quick wins and a roadmap. We adjust the plan based on your feedback. The goal: a clear view of the situation and a plan your team can execute, with or without our support.
 

What they say about our perspective.

“Humble curiosity, cross-sector experience, and straight-talking communication let Belly & Brain understand our needs deeply, in very little time.”
 
Sven Bols
Managing Director · Verisure Belgium
“The entire executive committee, shareholders included, was impressed by how fast Belly & Brain grasped our business and proposed tested, validated recommendations.”
 
Philippe Halsberghe
Director Sales & Marketing · Vandeputte Safety
“A real strength of Belly & Brain: quickly grasping a complex environment and distilling the strategy into clear, strong messages that are easy to share internally.”
 
Arnaud Wattiez
Systems & Innovations Manager · SNCB/NMBS
Ready when you are

Find out what's costing you sales.

Leave your contact details: we'll get back to you within 1 business day to make a proposal for your audit. No commitment.

Reply within 1 business day
Scope framed with you, no commitment
An action plan, not just findings
Request a quote for your audit
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