CPL ↓
Cost per lead decrease. Same volume, smarter spend.
SQL ↑
Increase of Sales-qualified leads
Unibricks had a strong digital activities but wanted to accelerate their KPIs — audit the strategy, tactics and touchpoints, identify growth opportunities, define clear priorities and coach the marketing team to perform at a higher level. The engagement then expanded to include a full SEO strategy to grow organic visibility.
They had built real foundations across four property verticals — teams, tools, budget, a site with genuine equity. They didn't come to us to fix something broken. They came with an ambition: to get more out of what they'd built, and to move faster.
We ran a full audit of the digital team, activities and KPIs, then embedded as external marketing leadership — coaching the team through implementation. We then defined and launched a full SEO strategy in October 2025. The results speaks for themselves: clicks, impressions and positions improved steadily from launch.
We audited everything that touched acquisition: KPIs, team structure, channels, the site's SEO equity, paid versus organic, leads nurturing, costs and ROI. Not a slide deck — a working assessment of what was performing, what wasn't, and where the real upside sat. The output was a potential report and a prioritised roadmap, sequenced so effort went where it counted first.
We took on the marketing team the way a Chief Digital Officer would normally do — priorities, investment budget allocation on campaigns, and reporting — while bringing the in-house team up the curve on the work itself, not in a classroom. On paid, we reworked the ads, how investment was allocated and optimised both the campaigns and the landing pages they pointed to, driving a lower cost per lead and a higher share of sales-qualified leads. Alongside the team, we put in place a lead nurturing plan and a structured CRO practice: measuring on-page performance, designing test plans, and setting up recurring optimisation cycles the team could keep running on their own.
To avoid losing time while the team scaled, we ran the SEO/GEO strategy directly. Organic clicks sat flat through 2025 — until the bilingual FR/NL pages went live in mid-October 2025. From there, clicks climbed by around 65% (up to 2.5× at their winter peak) and average position improved from around 18 to 11, which keeps on improving on strategic queries. Clicks follow seasonal demand, but the ranking gain is structural — and it stays. Then we trained their team on SEO and GEO to take the channel over once ready. The gains stay when we step back.
Ready when you are
30 minutes. No pitch deck. Just an honest conversation about where you are and where you want to go.
